Often times when small businesses think about promoting their business on social media, they generally think about sites like Facebook, Linkedin, or maybe even Foursquare. Often times the thought of using YouTube and creating a video to promote their business never occurred to them, or if it did they believed that it was simply too expensive.
With video taking over as a preferred medium on the internet, businesses need to begin taking advantage of this medium. The opportunity for using YouTube as a medium for social media campaigns isn’t some time out in the future, it’s today.
Here are a few facts about YouTube that you may not know.
- Each and every month 6 billion hours of video are consumed. That’s about one hour for every human being on the planet!
- Every minute, 24 hours per day, 100 hours of video content are uploaded to YouTube.
- According to Nielsen research, YouTube reaches more American adults in the 18-34 age bracket than any cable network.
Think about that last fact for a moment. Can you afford a 30 second commercial on a major cable network? How about the cost to have a video produced for you, optimized and uploaded to YouTube, and advertised for you on Google’s own search engine? The cost of YouTube advertising is miniscule compared to a network commercial. Depending on your market, you can actually get better consumer engagement since customers are actively looking for you, not the other way around.
At Tactix Marketing, we’ve worked with many small businesses to produce high quality videos that get their businesses noticed. And by using videos to promote your business, you can connect to your audience in ways that you never could before.
Call us today to learn more about how Tactix Marketing can help you include video as part of your social marketing strategy.